![]() They got particularly heavy (“a major blitz,” is how Miller dubbed it) during last week’s Thursday and Saturday night lineup. They’ve been running since the beginning of the football bowl games, “so we can say we’ve plugged it, on the air, since Jan. The real Noble House is the Jardine-Matheson company its tai-pan is Simon Keswick (reporter Garcia says he’s “affable, tall, elegant, with this perfect British accent-straight out of central casting”). (An abbreviated two-minute segment airs on the 11 p.m news, after part one of “Noble House.”) Two-and-a-half-minute segments follow, Monday through Wednesday, during the 11 p.m. newscast, with a four-minute Hong Kong overview. Reporter David Garcia and producer David Linder were in Tokyo, doing a report on earthquakes (and how this country can learn from Japan) when they got a phone query from general manager John Rohrbeck and news director Tom Capra asking if they thought there was news value in exploring the real Noble House and its tai-pan ?Ī four-part series begins on today’s 4-5:30 p.m. News segments this week on KNBC, about the “real” Noble House of Hong Kong. (It makes sense to time it to “Noble House’s” airing-since it includes a brief clip from the miniseries.) Or, they can make clips from the documentary available to their local news stations, just in case they’re planning “Noble House"/Hong Kong-related stories. ![]() (More on that later.)Ī 22-minute, NBC-produced documentary, “Hong Kong Before China.” It’s been sent to 211 affiliates, who are invited to run it at their convenience. it brought to mind a James Bond image and might remind people that Brosnan was going to be the next Bond and then wasn’t. Speaking of which, the print ad touting the miniseries finds Brosnan, the central image, dressed in a tuxedo, looking, well. Of course, it’s a bonus for publicity people when actors go beyond being “reasonably available.” Which is why the folks at NBC doubtless breathed many sighs of relief when Brosnan did show and began promoting with enthusiasm. NBC picks up the costs for such endeavors, but the actors aren’t paid for their time.) (Those activities, per contract: a photo session, a minimum of five in-person interviews, two half-days of phone interviews and, when applicable, participation in press tours or satellite TV interviews. And in fact, over at NBC, those folks featured in miniseries and TV movies are contractually bound to be “reasonably available for normal publicity activities.” Common wisdom dictates that a star’s participation can only boost a publicity campaign.
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